Friday, March 8, 2013

Apple devices dominate in-flight Wi-Fi usage

Apple devices dominate in-flight Wi-Fi usage

Gogo, a provider of in-flight Wi-Fi service, has released some information on device usage during flights, revealing that Apple devices remain the most popular with passengers. Tablets and smartphones now make up 67% of all devices connecting to Gogo. Tablets are the single most popular device at 35%, and Apple devices are by far the most popular brand. Gogo says:

Apple devices are still reigning above the clouds, following the tablet trend with the iPad being the device of choice. Among all mobile devices being used to connect through Gogo, 84 percent carry Apple?s iOS operating system while 16 percent carry the Android operating system. If you look only at the smartphones our customers are using, the iPhone makes up 73 percent and all Android devices make up 26 percent, with Blackberry and Windows based devices each making up less than 1 percent of devices being used in air.

The number one activity among passengers using in-flight Wi-Fi was general web browsing, followed by email and social networking. Given that Apple devices, and iOS devices in particular, are the most popular, it?s no surprise that Safari is the most popular browser. It?s worth noting that while Apple still clearly leads in in-flight Wi-Fi usage, Android has made significant gains since 2011, when it was at a low of 3.2% usage.

This is just the latest in many, many metrics reports that show iOS devices get used more than competing devices. Whether that's because they're easier or more enjoyable to use, or because the types of people most likely to really use mobile devices gravitate towards iOS devices isn't clear.

Any theories on why Apple devices seem to get used so much more than the competition?

Source: Gogo; Image featuring: AirplaneMo.de



Source: http://feedproxy.google.com/~r/TheIphoneBlog/~3/oJTxEGfjnZ4/story01.htm

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